What is bgs?

To find the most suitable words that describe the vision of the brand would be the following:

bgs is a clothing company that wants to find people who are interested in themselves and want to spread love and empathy around the people who deserve it.

Bgs is a place where people can literally express how they feel without having to feel alone or carry their problems
only with themselves.

This is a place of comfort and a place of retreat. However, the most
important property is that whoever finds bgs can be his / her true version of himself/herself without harming or hurting other people’s interests.

The goal is that people find each other to talk about their issues or anything going on in their personal life. So, in a brighter picture the clothes that the company produces should bring people together in that sense that they respect peoples interests and personal traits, but at the same time should inspire the supports to work on their issues if necessary.

Bgs also tries to inspire people to live out their creativity regarding fashion for instance. It is hard to describe the project already, but this is the vision that we are trying to spread in the fashion market.